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L'Oreal brings help to poor mums of child quake victims

AUTHOR:  RELEASE TIME:2010-03-09  SOURCE:

By mao lijun (China Daily)
Updated: 2010-03-08

Beijing - Liu Hongying, a farmer in Beichuan Qiang autonomous county, Sichuan , is the mother of

the first test-tube baby to be born in the province following the earthquake disaster.

 


As one of the worst-hit regions, Beichuan suffered heavy losses. Liu lost her 19-year-old son in

the quake alongside thousands of mothers who lost children, and are still suffering from mental

anguish and economic difficulties even today.

L'Oreal, the French cosmetics company, donated 500,000 yuan as well as skin care products to the

county's 200 mothers with annual incomes of less than 650 yuan, under the help and support of the

China Population Welfare Fund.

The company also granted special favors to mothers who have given birth to babies after losing

children in the quake, including Liu, who is now a mother of two-month old test-tube daughter

Wang Furong.

"The post-quake reconstruction calls for the collective efforts of the whole of society. I

believe with the help of L'Oreal and other enterprises active in charitable causes, the mothers

will walk out of the shadows and embrace a bright future," said Jing Dazhong, mayor of Beichuan

County.

The donation is one of L'Oreal's reconstruction aid activities with the theme of "love and

future". The company will offer ongoing help in the reconstruction, which will include the

building of earthquake-resistant schools, in May and September.

"The reconstruction efforts have started to pay off, but we still cannot forget the mothers who

are still facing hardship in life. L'Oreal's donation aims to rekindle their hopes for a

beautiful life with regained determination and confidence. We also hope it would also arouse

social attention. L'Oreal would like to help contribute to the reconstruction of the quake-hit

regions in Sichuan province," said Paolo Gasparrini, L'Oreal China CEO.

Soon after the major earthquake hit Sichuan province on May 12, 2008, L'Oreal China set up a team

to support quake relief through all possible means. L'Oreal China has donated 9 million yuan and

relief materials worth 8 million yuan through the Chengdu branch of the Red Cross Society of

China, the China Social Entrepreneur Foundation, and a special fund for earthquake orphans set up

by the China Children and Teenager's Fund.


  
 
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